Want to quickly test an idea? Use Unbounce

Unbounce is a lead pages tool. A lead page is something that tells a customer about a product (new or existing) and asks for their email address in exchange for something of value to them (eg early access, a discount, a free guide to something).

You can write these pages yourself manually, but typically you won’t strike gold first time so you need a way to rapidly create and change pages and even test out different variations of the same page too see which one captures more leads (sometimes called A/B testing).

There are a few tools that make it easy. I have tried Kick Off Labs and Leadpages but my favourite is Unbounce.

Here’s something I put together in minutes with Unbounce.

Best Practices Book